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direct mail facts -- did you know direct mail marketing tips

1. ...the Wall Street Journal letter is the most successful piece of advertising in advertising history

2. A Yale University study recently determined the 12 most persuasive words in the English language?

    
And the single most persuasive word:

3. Remember the Power of One: If you change just one thing in a phrase, you can increase response! Foe example:

Come to BJ'S WHOLESALE CLUB GRAND OPENING DAY!

could be changed to:

COME TO BJ'S WHOLESALE CLUB GRAND OPENING SALE!

4. A big idea is rarely about the product...it is usually about the prospect!

5. Numbers speak louder than words, so...

  • Use numbers whenever possible
  • They add credibility
  • They force you to be specific
  • They improve your response an average of 32.9%



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