This division has been providing direct mail personalization service for ten years and produces several different types of direct mail -- such as fund raising, announcements, lead generation, checks, sales, and newsletters. This division specializes in personalized matching (two- & three-way matching). This is made capable by ink jetting the outside of a closed-face envelope with the person’s name and address, lasering the personalized name on the letter, and then lasering the personalized name on the return card or return envelope. All mail pieces are then inserted and mailed with a personalized stamp. Very few companies are willing to go to the trouble and expense of personalized matching due to its difficulty and time-consuming nature. Personalization is our niche!
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Direct Mail Solutions specializes in Personalization. By Personalizing your direct mail campaign, you will enjoy a 34% faster rate of response, 48% increase in repeat orders, a 25% greater average value of each order and a 32% increase overall in revenue.
DMS has proven experience in producing successful direct mail campaigns. That's because we understand what works. When using direct mail, one must earn the attention of the prospect.
Use color, images, be creative, and personalize. The facts speak for themselves: using color in direct mail increases learning and ad recall by 78%. Proposals presented in color documents have an 82% better chance of closing. Color can increase by 85% the likelihood that people will buy a product. We're the experts at direct mail, so we work with you to make sure your mail has impact and gets results.
The Golden Rule of Direct Mail is 60% database, 20% offer, and 20% packaging & timing. A good response rate is NOT 2 %! A good response rate is a profitable response rate, a rate that increases your historical results.
Let us help you reach your target group with our experts in the field of list acquisition. DMS can produce mail files for any demographic that meets your business needs. Once we have the audience, we can create a custom design specifically to communicate your offer. Our direct mail specialist will make sure the offer is in the mail in the fastest, most cost effective manner.
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